Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships
Luca Pellegrini, Srinivas K. Reddy
Covers the theory and practice of national and international retail and marketing channels, and provides a structural overview of the producer-distributor relationship as well as analyses of channel control and management. This book should be of interest to advanced students and researchers in retail, marketing, and business studies.
წელი:
1990
გამომცემლობა:
Cengage Learning EMEA
ენა:
english
გვერდები:
416
ISBN 10:
0415032180
ISBN 13:
9780415032186
ფაილი:
PDF, 5.17 MB
IPFS:
,
english, 1990